Ukrainian Footwear Brand IKOS Undergoes Rebranding with New Visual Identity

Maryan Ivasyk led a rebranding and UX design project for IKOS, a family-owned shoe company based in Lutsk, Ukraine. The company approached Ivasyk for a brand refresh, which included a brand session and workshop. The design team made minor adjustments to the logo and completely overhauled the brand's visual language. A new tagline, 'The value of each pair of shoes is in the responsibility,' was introduced. To differentiate product categories, graphic elements were added; for the women's collection, a floral motif was created to complement the shoes. The rebrand also addressed a new sneaker line, designed from scratch to be versatile for both casual and active use, involving extensive calls and sketches. The project aimed to modernize IKOS's image and enhance its market appeal through updated branding and product presentation.