UK Universities Offer £9,790-a-Year Content Creation Degrees as Influencer Economy Booms
In 2022, Nottingham Trent University introduced a degree in content creation, with Destiny McGowan, 21, set to graduate in July 2026. This program focuses on video production tailored for social media and engaging audiences. McGowan, who hosts live selling on TikTok, praises the course for equipping her with vital tools and industry connections. While Nottingham Trent prioritizes practical learning, the University of Brighton emphasizes creating impactful content, and Arizona State University helps bridge creativity with audiences. UK tuition stands at £9,790 per year for three years, whereas Arizona State charges $14,724 (£11,000) for in-state students. Knightenator, 31, doubts the degree's worth, while Aiesha Beasley, 36, feels it could have benefited her blogging journey. YouTube creators contribute £2.2bn to the UK economy.
Key facts
- Destiny McGowan, 21, graduated from Nottingham Trent University with a content creation degree in July 2026
- Nottingham Trent launched its content creation degree in 2022
- UK students pay £9,790 per year for three-year degrees at Nottingham Trent and Brighton
- Arizona State University charges $14,724 (£11,000) per year for in-state residents
- Knightenator has 65,000 Twitch followers and more than 100,000 TikTok followers
- Aiesha Beasley began blogging on Tumblr in the early 2010s
- YouTube creators contribute £2.2bn to the UK economy, per a report last year
- One in three Americans aged 18 to 30 wish to become influencers, a 2024 survey suggests
Entities
Artists
- Destiny McGowan
- Knightenator
- Aiesha Beasley
- Jacky Gurr
Institutions
- Nottingham Trent University
- University of Brighton
- Arizona State University
- TikTok
- YouTube
- Twitch
- Tumblr
- BBC
Locations
- Nottingham
- United Kingdom
- Brighton
- United States
- Phoenix
- Arizona