Ube Shortage: Philippines Bans Fresh Tuber Exports as Global Demand Surges

Since mid-August, the Philippines has prohibited the export of fresh ube to mitigate competition, although processed varieties can still be exported. Ube, which originates from Southeast Asia, has gained popularity in the U.S., the leading importer, largely due to its striking color and presence on social media. Mark Webster, an industrial flavor expert, highlighted that companies prioritize visual appeal. In 2022, Baskin-Robbins launched coconut-ube ice cream, followed by offerings from Trader Joe's, Birch Benders, and Starbucks. The demand has put pressure on Philippine supply, with production expected to decline from 30,000 tons in 2006 to 14,000 tons in 2025, impacted by resource limitations and climate challenges. Meanwhile, China and Vietnam are ramping up their production. Historically, ube has been a key ingredient in Filipino desserts like halo-halo.