TypeType Foundry Unveils Rocket Type System with WNTL and Bowtie
TypeType Foundry has developed a dual-family typeface for Rocket, merging the geometric sans WNTL with the transitional serif Bowtie. WNTL adapts TT Commons™ Pro for enhanced accessibility, whereas Bowtie modifies TT Livret, featuring pronounced serifs and significant contrast. This unified design showcases vibrant scarlet backgrounds paired with soft pink highlights. Technical director Yuri Nakonechny and programmer Victor Rubenko focused on achieving pixel-perfect clarity for digital platforms. WNTL Text is utilized for mortgage charts, while Bowtie Display is designated for headlines. This design serves as a tribute to Nick Gilbert, the founder's deceased son, with WNTL embodying his motto "What’s Not To Like" and Bowtie symbolizing his neckwear. It strikes a balance between heartfelt homage and practical functionality.
Key facts
- TypeType Foundry created a dual-family typography system for Rocket.
- WNTL is a modified version of TT Commons™ Pro, a geometric sans-serif.
- Bowtie is a customized version of TT Livret, a transitional serif.
- Technical director Yuri Nakonechny and hinting programmer Victor Rubenko calibrated custom delta hints.
- The system includes optical cuts from 175-point display to 22-point text sizes.
- WNTL honors Nick Gilbert's motto "What's Not To Like," and Bowtie commemorates his neckwear.
- The typography is applied on downtown Detroit skyscraper murals and street-level billboards.
- The full project is available on Behance.
Entities
Artists
- Yuri Nakonechny
- Victor Rubenko
- Nick Gilbert
Institutions
- TypeType Foundry
- Rocket
- Behance
Locations
- Detroit
- United States