Two Times Elliott Creates Bold Branding for Artah's UK Retail Debut

Key facts

• Two Times Elliott created a branding design for Artah, a supplement brand founded by nutritionist Rhian Stephenson in 2021.
• Artah is a certified B Corp that runs independent clinical trials and is moving from online sales into major UK retail, including Boots stores.
• The identity is built around the message 'feels good, to feel good,' aiming to make daily nutrition feel like an empowering reward.
• The design uses stark monochrome palettes, dark matte jars, and clean white cartons to create shelf impact.
• Typography pairs a high-contrast serif with a neutral grotesque; the Artah logotype has sharp triangular serifs, carved stroke ends, and chiseled inner facets.
• Product titles such as Biome Restore and Enhanced Synbiotic use clean sans-serif capitals above thin divider lines.
• Strict grid rules arrange active dosages, capsule counts, and live bacterial strain counts into neat blocks for quick scanning.
• Tactile elements include matte black pouches with airtight zip seals, wide jars with glossy black caps, and thick white paperboard cartons with raised glossy embossed letters.
• The brand system scales across street posters and responsive digital pages, with urban billboards featuring serif headlines against candid portraits on weathered stone walls.
• The rebrand prepares Artah for rapid global expansion.