Twelv. Founder Norihiro Tacamizuma on Sake, Design, and Tradition

In a conversation with Whitewall, Norihiro "Taca" Tacamizuma, the founder of Twelv. in Tokyo, shares his vision of crafting a holistic sensory journey for patrons. He merges Japanese design principles, such as wabi-sabi, with Western sophistication, placing great importance on the creator's intent in their work. Tacamizuma has created two sake glasses inspired by the ideas of "opening and closing" to elevate the drink's aroma and taste. He stresses the role of the sensory atmosphere, including music and lighting, in enhancing the sake experience. Advocating for sparkling bio sake, he likens it to Champagne due to its aging capabilities. Twelv.'s interior design emphasizes fundamental aspects, aspiring to establish a fresh hospitality model that integrates design, culture, and community—his ikigai.