Tromarama's 'Turn On #2' Blankets Times Square Billboards
Indonesian art collective Tromarama, founded in 2006 by Febie Babyrose, Ruddy Hatumena, and Herbert Hans, will project their video 'Turn On #2' across over 90 electronic billboards in New York's Times Square nightly from 11:57 p.m. to midnight through July 31, 2026. The work is part of the Times Square Arts initiative Midnight Moment and emerges from a partnership with the Kitchen, which recently hosted the collective's first U.S. institutional exhibition 'Upon a Machine.' The video features electric fans blowing on changing familiar scenes, questioning reality, memory, and identity. Tromarama is represented by Kiang Malingue, Hong Kong.
Key facts
- Tromarama was established in 2006.
- Members are Febie Babyrose, Ruddy Hatumena, and Herbert Hans.
- All graduated from Institut Teknologi of Bandung.
- Turn On #2 (2026) will screen on over 90 billboards in Times Square.
- Screening nightly 11:57 p.m.–12 a.m. through July 31, 2026.
- Part of Times Square Arts' Midnight Moment initiative.
- Partnership between Times Square Arts and the Kitchen.
- The Kitchen staged Tromarama's first U.S. institutional exhibition 'Upon a Machine.'
- Tromarama is represented by Kiang Malingue, Hong Kong.
Entities
Artists
- Febie Babyrose
- Ruddy Hatumena
- Herbert Hans
Institutions
- Times Square Arts
- the Kitchen
- Kiang Malingue
- Institut Teknologi of Bandung
Locations
- Times Square
- New York
- United States
- Hong Kong