Transparent House Discusses Technology's Role in Creative Process

Transparent House, a creative entity based in San Francisco, United States, has shared insights on the relationship between technology and artistic creation. The group emphasizes that technology, including 3D tools, is used to improve and simplify creative and production workflows rather than being the origin of creativity itself. Typically, ideas are developed first, with technologies selected afterward to best support them. However, in cases involving real-time graphics, such as with Unreal Engine, technical limitations can influence creative decisions. The overall approach focuses on aligning tools with the artistic vision, not letting tools dictate the direction. This perspective highlights a balanced integration of digital methods in contemporary art practices.