Toby Ng Creates Brand Identity for Hong Kong Co-working Space theDesk
In December 2019, creative director Toby Ng completed a branding project for theDesk, a Hong Kong-based co-working company. The assignment involved developing visual identity elements and art direction for the workspace provider. TheDesk operates with a mission to offer thoughtfully designed work environments that foster both global and local community connections while supporting business development for members and nearby areas. Ng's approach resulted in a logo that combines minimalist aesthetics with sophisticated style. Based in Hong Kong, Toby Ng is recognized for his understated yet inventive creative work. The project was documented and shared through online design platforms.
Key facts
- Toby Ng served as creative director for the branding project
- The project was completed in December 2019
- The client was theDesk, a co-working space operator
- TheDesk is headquartered in Hong Kong
- The company aims to create well-designed work environments
- Their mission emphasizes inclusive communities and business growth
- Ng developed a logo identity characterized by simplicity and style
- Toby Ng is based in Hong Kong and known for subtle, creative work
Entities
Artists
- Toby Ng
Institutions
- theDesk
Locations
- Hong Kong