Tim Cook Visits China for Third Time This Year After iPhone 18 Pro and First Foldable Launch

Tim Cook, the CEO of Apple, commenced his third trip to China in 2025, following the introduction of the iPhone 18 Pro series and the company's inaugural foldable device. On Sunday, he engaged in discussions with Meng Fanli, the governor of Guangdong province in southern China. Cook expressed Apple's intent to enhance its footprint in the nation, particularly in smart manufacturing and sales channels. In response, Meng indicated that the provincial government was eager for the American tech firm to strengthen its presence through innovative products, emerging businesses, and R&D platforms. He also committed to creating a "first-class business environment" characterized by international standards, market orientation, and adherence to the rule of law. This visit occurs amidst uncertain demand for the new iPhone models, with no further details about Cook's schedule or other meetings revealed.