Tiffany & Co. Opens Reimagined West Coast Flagship at South Coast Plaza
Tiffany & Co. has unveiled its newly revamped flagship store at South Coast Plaza in Costa Mesa, California, which spans over 15,000 square feet on the main floor. The store's design was created by Peter Marino, who also worked on projects like the Landmark in New York (2023), the Milan flagship (2025), and the Tokyo boutique (2024). Inside, you'll find digital displays by artist Oyoram showcasing California scenery, a striking light installation by Hugh Dutton, and a variety of collections including HardWear and Bird on a Rock. Notable items include a morganite piece from Mesa Grande and kunzite designs tied to Tiffany gemologist George Frederick Kunz, discovered in 1902. Tiffany has been at this mall for nearly four decades, moving from a 7,000-square-foot store opened in 1988 to this larger space in late 2020. This launch coincides with a boost in Tiffany's high jewelry sales, as LVMH reported a 7 percent revenue increase in watches and jewelry for Q1 2026, with significant growth in HardWear.
Key facts
- Tiffany & Co. reimagined its boutique at South Coast Plaza in Costa Mesa, California.
- The boutique covers more than 15,000 square feet on the main level of the Plaza.
- Peter Marino led the design; he also worked on the Landmark in New York, the Milan flagship, and the Tokyo boutique.
- Digital screens by artist Oyoram show California scenery.
- A custom light installation by architect Hugh Dutton is on the main floor.
- Collections on display include HardWear, Bird on a Rock, Knot, Sixteen Stone, T, and Lock.
- A piece of morganite from Mesa Grande, California, is on loan from a private collection.
- Kunzite, discovered in San Diego County in 1902, was named after Tiffany gemologist George Frederick Kunz.
- Tiffany opened its first boutique at the mall in 1988 (7,000 sq ft) and expanded in late 2020.
- LVMH acquired Tiffany in 2021; Q1 2026 revenue in watches and jewelry increased 7 percent.
- HardWear collection posted very strong growth.
Entities
Artists
- Oyoram
- Hugh Dutton
- Peter Marino
- George Frederick Kunz
- Laura Harrier
- Zoey Deutch
- Charles Melton
- Kelsey Merritt
- Ashe
- Tania Sarin
- Jennifer Segerstorm
- Anton Segerstrom
- Matthieu Garnier
- Daniel Boulud
Institutions
- Tiffany & Co.
- LVMH
- Robb Report
- South Coast Plaza
- Blue Box Cafe
- Vogue
- Joseph Phelps Freestone Pastorale Vineyard
- Château d'Yquem
- Ruinart
Locations
- South Coast Plaza
- Costa Mesa
- California
- New York
- Milan
- Tokyo
- Mesa Grande
- San Diego County
- United States
- Newport Beach
- Laguna Beach
- Manhattan
- Los Angeles
- Santa Barbara