Tiago Araujo Unveils Architectural Visual Identity for Voluta
Tiago Araujo, a designer, has developed a visual identity for Voluta, a studio focused on the restoration of mid-century Brazilian furniture and the curation of handcrafted ceramics. This initiative merges Brazilian modernist restoration with the geometric forms of modular cobogó, employing a color scheme inspired by Brazilian aesthetics: Branco Concreto, Barro Queimado, Vermelho Burle, Vinho Jacarandá, Mostarda Paulista, and Azul Pilotis. The logotype is influenced by Oscar Niemeyer’s columns and the geometric design of Futura, featuring unique letterforms and a modular graphic system that echoes cobogó breeze blocks. Brand assets include cards in Mostarda Paulista, postcards in Azul Pilotis, and a red cotton tote bag displaying the golden logotype. The project is available for viewing on Behance.
Key facts
- Tiago Araujo designed a visual identity for Voluta, a studio restoring mid-century Brazilian furniture and curating handcrafted ceramics.
- The identity merges Brazilian modernist furniture restoration with modular cobogó geometry.
- The color palette includes Branco Concreto, Barro Queimado, Vermelho Burle (named after Roberto Burle Marx), Vinho Jacarandá, Mostarda Paulista, and Azul Pilotis.
- The logotype is inspired by Oscar Niemeyer's columns and Futura's geometric discipline.
- Custom letterforms feature strict bezier curves, with the initial V echoing a sculpted architectural pillar.
- The modular graphic system evokes traditional Brazilian cobogó breeze blocks, used as borders and accents.
- The Jost typeface in Regular and Medium weights is used for text layouts.
- Physical collateral includes Mostarda Paulista cards, Azul Pilotis postcards, and a red cotton canvas tote with golden logotype.
Entities
Artists
- Tiago Araujo
- Roberto Burle Marx
- Oscar Niemeyer
Institutions
- Voluta
- Behance
Locations
- Brazil