Thomas Meuric Crafts Handcrafted Branding for Eriu Deli in Bordeaux
Thomas Meuric designed a handcrafted branding identity for Eriu Deli, a sandwich shop in Bordeaux rooted in Irish heritage. The logotype, drawn at large scale, serves as the central element, with earth tones and cream grounding the palette. The identity extends across signage, packaging, and takeaway collateral using a monochromatic range with subtle warm shifts. The design avoids copying the existing café's visual language, creating a distinct yet related brand. The hand-lettered logotype will patina differently on various surfaces, embracing variability as a feature.
Key facts
- Eriu Deli is a sandwich shop in Bordeaux.
- The branding identity was designed by Thomas Meuric.
- The logotype is hand-lettered and drawn at large scale.
- The color palette uses earth tones and cream.
- The identity includes signage, packaging, and takeaway collateral.
- The design is distinct from the existing Eriu coffee shop branding.
- The logotype will patina differently on different surfaces.
- The branding is rooted in Irish heritage through the founder Grace.
Entities
Artists
- Thomas Meuric
Institutions
- Eriu Deli
- ERIU
Locations
- Bordeaux
- France