Thisaway Rebrands with 'Branding You Can Believe In' and 'Truth & Dare' Philosophy

Thisaway, a branding agency located in Bath, has undergone a rebranding initiative, adopting the slogan 'Branding You Can Believe In' along with a new guiding principle known as 'Truth & Dare.' The transformation started over a year ago, following three years of internal deliberations, as the agency recognized its former identity was no longer relevant. Founder Graeme Cook mentioned that after significant projects with clients such as Team GB and The Jockey Club, Thisaway sought a more assertive image. Feedback from clients emphasized the agency's strengths in listening and collaboration, which shaped the 'Truth & Dare' approach. The updated visual identity showcases bold typography and unique hand-drawn illustrations by Rob Ball, aiming to convey clarity and intelligence, distancing itself from futuristic styles.