The Working Assembly Launches Wild Roman Men's Skincare Brand with Classical Roman Aesthetic

The Working Assembly, a design agency, has developed and introduced Wild Roman, a new men's skincare brand. The agency created the brand's complete identity, including strategy, visual design, and packaging. Wild Roman positions itself as an alternative to the current trend in men's grooming that emphasizes hyper-optimized, performative masculinity involving extensive body maintenance and cosmetic procedures. Instead, the brand focuses on values of consistency, restraint, and self-respect, framing skincare as a daily practice. The branding draws inspiration from classical Rome, evoking themes of strength, order, and self-mastery, but avoids literal cosplay. Visually, the system employs architectural cues, restrained typography, and a grounded color palette to convey solidity and intentionality. Jolene Delisle, founder of The Working Assembly, stated that compelling modern brands are built around belief systems rather than trends, and that Wild Roman aims to reflect quiet confidence and personal standards. The launch occurs within a rapidly expanding men's grooming industry where routines are becoming more comprehensive and professional treatments more common, yet many offerings remain loud or trend-focused. Wild Roman enters this market with a calmer, controlled aesthetic and messaging.