‘The White Lotus’ Season Four Shakes Up Luxury Travel on the French Riviera
HBO's acclaimed satire, The White Lotus, which has won an Emmy, is set to transform the luxury travel scene in its upcoming fourth season, taking place during the Cannes Film Festival. The storyline will revolve around two competing film crews: one at the fictional White Lotus Cannes, modeled after Hôtel Martinez, and the other at White Lotus du Cap, inspired by Airelles Château de la Messardière. Additional filming locations include Monaco and Paris. Executive producer David Bernad mentioned that this season delves into 'the life of an artist.' Travel experts are split; Jaclyn Sienna India argues the show undermines exclusivity, while Jonathan Alder believes it paradoxically encourages travel. Filming has been observed near the Palais des Festivals, with Hôtel Martinez's Michel Cottray expressing enthusiasm.
Key facts
- Season four of The White Lotus is set against the Cannes Film Festival and will feature two rival film crews.
- Hôtel Martinez in Cannes will portray the White Lotus Cannes; Airelles Château de la Messardière in Saint-Tropez will be the White Lotus du Cap.
- Filming will also take place in Monaco and Paris.
- HBO's formal marketing partnership with Four Seasons has ended.
- Executive producer David Bernad says the season explores 'the life of an artist.'
- Jaclyn Sienna India criticizes the show for fueling the 'celebritization of travel' and says 'Wealth has become a zoo.'
- Jonathan Alder notes the paradox that the show inspires travel through dilemma.
- The two hotels are roughly three hours apart by car, but the show will make them appear close.
- Stacy Fischer-Rosenthal believes Airelles could be a big winner due to its small portfolio.
- Peak summer rates at these properties can exceed 3,000 euros per night.
- Production crews were spotted filming outside the Palais des Festivals.
- Michel Cottray, GM of Hôtel Martinez, expressed 'quiet excitement' about hosting the crew.
Entities
Artists
- David Bernad
- Jaclyn Sienna India
- Jonathan Alder
- Stacy Fischer-Rosenthal
- Michel Cottray
Institutions
- HBO
- Four Seasons
- Sienna Charles
- Jonathan's Travels
- Fischer Travel
- Airelles
- Oetker Collection
- Hôtel du Cap-Eden-Roc
- Hôtel du Couvent
- Palais des Festivals
- Cannes International Series Festival
- Robb Report
- Variety
- Deadline
- Cannes Film Festival
Locations
- French Riviera
- Cannes
- France
- Saint-Tropez
- Monaco
- Paris
- Hôtel Martinez
- Croisette
- Airelles Château de la Messardière
- Nice
- Amalfi Coast
- Italy
- Egypt