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Tesla to Livestream Delayed Roadster Unveiling Thursday from SpaceX Texas Site

other · 2026-08-14

On Thursday at 8:55 p.m. ET, Tesla will present its next-generation Roadster electric sports car, broadcasting live from a SpaceX site in McGregor, Texas. This event was rescheduled from October 1 due to adverse weather conditions. Tesla announced the new schedule on X, where executives will share information about pricing, specifications, and production goals. Reservations for the Roadster have reopened, requiring a $50,000 deposit from customers in the U.S., Canada, and China. The vehicle will incorporate SpaceX technology for hovering capabilities. A no-fly zone has been established around the site. CEO Elon Musk asserts that the thrusters could enable acceleration from 0 to 60 mph in less than one second. Production, initially revealed in 2017, is now anticipated for 2027 or 2028 due to several delays.

Key facts

  • Tesla will livestream its next-generation Roadster unveiling at 8:55 p.m. ET on Thursday
  • The livestream will be hosted at a SpaceX test facility in McGregor, Texas, near Waco
  • Tesla set the event for Oct. 1 and called it off on Sept. 28, citing weather
  • Tesla is taking $50,000 deposits from prospective buyers in the U.S., Canada and China
  • The car is expected to use SpaceX technology such as cold gas thrusters to hover
  • The demo has been scaled back from flying to a short hover and the demo car is remote-operated and not street-legal
  • Elon Musk has claimed the thrusters could take the car from 0 to 60 mph in under one second
  • The Roadster has been delayed repeatedly since Tesla first showed it in 2017, with production moved to 2027 or 2028 in November 2025

Entities

Artists

  • Elon Musk
  • Lars Moravy
  • Sam Altman

Institutions

  • Tesla
  • SpaceX
  • CNBC
  • Electrek
  • Engadget
  • X
  • Quartz
  • OpenAI
  • Formula 1
  • Lamborghini
  • US Congress

Locations

  • McGregor
  • Texas
  • Waco
  • United States
  • Canada
  • China

Sources