taoSTUDIO Designs Minimalist Branding for Dubai's Desert Coffee Roasters
TaoSTUDIO, located in Dubai, has crafted a visual identity and packaging system for Desert Coffee Roasters, a specialty coffee roastery in the same city. This branding, displayed on Behance, embodies the characteristics of the regional desert and showcases expertise in roasting. The logomark is designed with a curved triangular shape, representing the quality of raw beans, roasting methods, and extraction accuracy, while also alluding to desert dunes and coffee elements. The packaging features subtle desert hues such as uncoated kraft, warm sand (#D2B48C), soft terracotta (#C86D51), and pale warm grey, with color-coded labels for single-origin coffees from Colombia, Costa Rica, and Ethiopia. Various packaging formats maintain a cohesive brand presence in both consumer and café settings. This project was executed by taoSTUDIO 张韬.
Key facts
- taoSTUDIO created a visual identity and packaging system for Desert Coffee Roasters.
- Desert Coffee Roasters is a specialty roastery established in Dubai.
- The brand sources green coffee beans from global plantations and Cup of Excellence auctions.
- The logomark is a curved triangle made from circular arcs, symbolizing bean quality, roasting technique, and extraction precision.
- Packaging uses low-contrast desert tones: uncoated kraft, warm sand (#D2B48C), soft terracotta (#C86D51), and pale warm grey.
- Single-origin lots from Colombia, Costa Rica, and Ethiopia are color-coded.
- Packaging formats include stand-up pouches, drip coffee dispensers, drawer boxes, and carrier bags.
- The project was showcased on Behance by taoSTUDIO 张韬.
Entities
Artists
- taoSTUDIO 张韬
Institutions
- Desert Coffee Roasters
- taoSTUDIO
- Behance
Locations
- Dubai
- United Arab Emirates
- Colombia
- Costa Rica
- Ethiopia