Sylvette Lepers on Fashion and Creation at La Redoute

Sylvette Lepers, creative partnerships and image manager at La Redoute, discusses her role bridging fashion and design. Co-curator of the exhibition 'La Redoute, un temps d'avance – Mode, Design, publicité' at La Piscine museum in Roubaix, she highlights La Redoute's 189-year history of audacity and support for young creators. Lepers emphasizes curiosity, sincerity, and artistic freedom in collaborations, which involve the creator, a pattern maker, and herself working over five to six months. She advises emerging talents to be bold, listen but decide alone, and know when to say no. The exhibition showcases the brand's pioneering spirit in democratizing style and making designer pieces accessible.