Sweat-Jetting: The New Travel Trend Blending Fitness and Tourism

Sweat-jetting, a trend where travelers combine fitness activities with tourism, has been named the #1 travel trend for 2026 by TripAdvisor's Trendcast. Accor Hotels reports a 50% increase in interest in workout vacations. Participants engage in marathons, ultra-races, yoga retreats, fitness camps, padel, and cycling tours worldwide. Josue De Paz, CEO of Honor Your Dreams, traveled 26 hours to run the 2025 TCS Sydney Marathon, describing it as an intimate way to see the city. Langham Hotels launched its inaugural Pink Run in 2025, spanning 10 cities with over 1,600 runners raising funds for charities; it is now an annual event. In Iceland, the Kerlingarfjöll Ultra offers a 37.3-mile course with 6,500 feet of elevation gain through geothermal valleys, as noted by general manager Ingi Þórarinn Friðriksson. In Hoi An, Vietnam, yoga teacher Emma Sothern leads retreats focusing on stillness and body connection. High-intensity fitness camps like Tiger Muay Thai, Pirate Camp, and Unit 27 in Phuket, Thailand, attract visitors for up to six months. Padel, a fast-growing sport, is the focus of Global Padel Adventures, founded by Nick Wade, which combines coaching with cultural experiences. Cycling tours by Ride and Seek, led by Dylan Reynolds, offer up to 50-day journeys across Greece, Japan, and Colombia, emphasizing gradual landscape immersion. The trend reflects a shift toward active travel as a lasting lifestyle choice.