Svetlana Kalinova Designs Tenderleaf Botanical Skincare Packaging with Serif and Calligraphic Type

Svetlana Kalinova designed the brand identity and packaging for Tenderleaf, a botanical skincare and bodycare line that emphasizes subtlety over the bold percentage claims often found in beauty products. The logo features "Tenderleaf" in a sleek, narrow serif font, with the "le" in "leaf" artistically rendered in a flowing, ribbon-like calligraphic style that disrupts the name's symmetry. Below, the micro-type "ORGANIC — BODYCARE" is prominently displayed. The color scheme is grounded in two rich, earthy shades: Dusty Sage (#626C49) and the darker Sleeping Moss (#1F2608). The packaging consists of sturdy, acid-etched frosted glass bottles and jars with raw, open-grain dark wood caps and droppers, avoiding glossy plastic. The outer boxes are made from uncoated, fibrous moss paperboard, featuring large, tone-on-tone script loops that reflect light without metallic elements. The 350ml hand cream pouches and 5ml hair conditioner sachets adhere to strict editorial layouts, with practical information positioned at the corners of textured cream labels to maintain a clean center. The entire project can be viewed on Behance.