StudioBah Develops Brand Strategy and Visual Identity for Agricultural Software Aegro

In January 2022, StudioBah, a brand design studio located in Porto Alegre, Brazil, initiated a collaboration with Aegro, an agricultural management software company. The project focused on establishing a strategic direction and reorganizing the brand architecture for Aegro and its sub-brands. A key objective was to craft a brand message that emphasizes the integration of human effort and machinery in agricultural cultivation. The creative and strategy direction was led by Felipe Ba., with strategy contributions from Natália Athayde Porto and Gabriela Chrusciel. Natália Athayde Porto also handled the verbal universe, while Maria Laura Pereira was part of the design team. The Aegro design team included Ághata Domini de Melo, Cíntia Garcia de Souza, Lia Pereira Dullius, Marina Roos, and Pedro Silveira. This rebranding effort was undertaken to support Aegro's growth trajectory, providing a cohesive visual and strategic framework for the company's operations in agricultural planning and organization.