Studio Thonik's Typographic Identity for Phion Symphony Orchestra Mimics Conductor's Baton

Studio Thonik, located in Amsterdam, has created a fresh visual identity for the Phion Symphony Orchestra, which operates as a nomadic ensemble without a fixed venue. Central to this identity is GT Planar, a versatile sans-serif typeface from Grilli Type that features a continuous slant axis of 90 degrees. This typeface can be manipulated to match the emotions of each performance—dynamic compositions distort letters and fragment words, while serene pieces maintain an open and tranquil appearance. Design lead Falco van Burg noted that the typography was selected to anchor the identity in music, given the orchestra's lack of a physical home. The design system includes animations showcasing its versatility and is adaptable for each concert, ensuring a balance between consistency and uniqueness. Van Burg highlighted that the design process begins with the music, focusing on its emotional tone and rhythm. The identity reflects the conductor's baton—articulate, accurate, and capable of unifying elements with simplicity. This project was featured in an article by Marigold Warner, a British-Japanese writer in Tokyo, published on It's Nice That on August 26, 2026.