Studio NinetyOne Crafts YARI CLUB Brand Identity

Studio NinetyOne, a design firm based in London, has crafted a unified brand identity for YARI CLUB, a contemporary yakitori restaurant specializing in Japanese cuisine. At the heart of the visual identity is a unique wordmark influenced by Japanese architectural styles and vertical grid patterns, showcasing bold geometric lines that harmonize mass with open space. This primary logo is complemented by delicate technical illustrations. The chosen color scheme features off-white, deep charcoal, and a warm vermillion red, reminiscent of traditional lacquerware. The identity is applied across various elements, from menus to interior designs, utilizing textures of rough wood and concrete. The studio steered clear of cultural stereotypes, focusing instead on craftsmanship and minimalistic graphics to reflect a modern dining atmosphere. The entire project can be viewed on Behance.