Studio Musa Transforms 545 Retail Space into a Domestic Sanctuary

Studio Musa has designed a retail space for the brand 545 that rejects conventional commercial aesthetics in favor of a lived-in, domestic atmosphere. The project features a monumental travertine portal that marks a transition from public to intimate zones, a sequence of rooms that gradually become more private, and a continuous red carpet introducing 545's new visual identity. Warm materials like wood and travertine, soft lighting, books, records, and artworks contribute to an environment that feels collected over time. The studio emphasizes memory over permanence, aiming for visitors to inhabit rather than consume. The interview with Studio Musa by Athena Kuang explores the philosophy behind choreographing memory and the tension between fashion's ephemerality and architecture's durability.