Studio Moara Designs Four Squares Cafe Identity with Blocky Wordmark and Blob Mascot

Studio Moara has developed a detailed brand identity for Four Squares Cafe, a coffee shop located in Saudi Arabia. The focal point is a bold wordmark that arranges the letters F-O-U-R in a two-by-two grid of customized block letters, each adorned with a unique pattern, effectively serving as a blueprint for the brand. A playful, line-drawn mascot, shown embracing a coffee cup with a gentle wobble, provides a contrast to the strong typography. The color scheme features rich green, rusty brick, and golden ochre against cream and oat milk backgrounds. Typography plays a crucial role: the prominent FOUR is displayed on signage, cards, and packaging, while italic serif phrases like "for STAYING" and "for COMFORT," along with small-caps notes such as "Since 2016" and "Made to be enjoyed, not rushed," add a welcoming touch. The mascot is further illustrated in various poses—pouring, carrying, waving, and napping—showcasing its versatility. The packaging reinforces the identity: white retail bags showcase the mascot in a full-wrap line drawing, takeaway cups feature the blocky FOUR on cream sleeves, and a kraft carrier holds them together. A loyalty card incorporates the four-square mark, offering the eighth cup free. Outdoor signage includes a cube sign and an illustrated A-frame, bringing the mascot to the street. This identity embodies the cafe's commitment to coffee as a catalyst for connection and relaxation. Studio Moara's project can be viewed on Behance.