Studio Juju's Restraint-Driven Design: From Singapore to the World

Established in 2010 by Priscilla Lui and Timo Wong, Studio Juju is a well-regarded design studio in Singapore that seamlessly combines practicality with emotional depth in its furniture, products, and interiors. Wong articulates their approach as a 'distillation process' that centers on form, function, and emotional resonance. Their inaugural solo exhibition, 'Likeables,' created in partnership with the DesignSingapore Council, encourages the appreciation of furniture and nurtures thoughtful connections with objects. In a recent interview, they highlighted their creative journey, which emphasizes empathy and teamwork with fabricators, while drawing inspiration from nature, travel, and architecture. They also focus on selecting materials based on essential qualities, prioritizing sustainability, and believe that meaningful design begins with empathy rather than mere decoration.