StubHub UK fined £900,000 for hidden ticket fees, ordered to refund 50,000 customers
The Competition and Markets Authority (CMA) has mandated that StubHub UK reimburse more than 50,000 customers and impose a fine of £900,000 due to the failure to present total ticket prices clearly, breaching the drip pricing prohibition outlined in the Digital Markets, Competition and Consumers Act. Each affected customer will receive approximately £10. StubHub International explained that this issue stemmed from an 'isolated platform error,' which has since been resolved. Emma Cochrane from the CMA highlighted the illegality of undisclosed fees. Acknowledging its legal violation, StubHub UK received a 40% reduction in penalties. This enforcement is part of a wider CMA inquiry into online pricing, which also includes ongoing investigations into Viagogo. Consumer advocacy group Which? praised the action taken.
Key facts
- StubHub UK ordered to refund over 50,000 customers
- Fine of £900,000 imposed by the CMA
- Hidden fees included delivery and service charges added at checkout
- Average refund of £10 per transaction
- StubHub International cited an 'isolated platform error'
- CMA investigation covers eight firms including Viagogo, AA Driving School, BSM Driving School, Gold's Gym, Wayfair, Appliances Direct, and Marks Electrical
- CMA has new powers under the Digital Markets, Competition and Consumers Act to fine up to 10% of global turnover
- Viagogo investigation ongoing with update due later summer 2026
Entities
Institutions
- StubHub UK
- StubHub International
- Competition and Markets Authority (CMA)
- Viagogo
- AA Driving School
- BSM Driving School
- Gold's Gym
- Wayfair
- Appliances Direct
- Marks Electrical
- Which?
- Competition and Markets Authority
Locations
- United Kingdom
- Europe