ARTFEED — Contemporary Art Intelligence

Strathmore's Thistle Emblem Traces to Founder Horace Moses in Scotland

other · 2026-09-28

The logo of the company, featuring the Strathmore thistle, can be found on its pads and occasionally concealed within the artwork of pad covers. This emblem dates back to the late 1800s, when founder Horace Moses visited Strathmore Valley in Scotland, where he was captivated by the blooming thistles. The stunning scenery inspired him to choose the name Strathmore and the thistle as symbols for the high-quality papers crafted at his mill. The purple thistle has since become an enduring aspect of Strathmore's legacy. Although its design has varied over the years, the thistle remains integral to the brand, reflecting its historical roots and ongoing evolution.

Key facts

  • The Strathmore thistle is the company's logo and appears on its pads and pad cover artwork.
  • The symbol dates back to the late 1800s.
  • Founder Horace Moses visited Strathmore Valley in Scotland.
  • During his visit, the thistle was in full bloom throughout the valley.
  • The landscape's beauty inspired Moses to use the Strathmore name and thistle symbol for his mill's quality papers.
  • The purple blooming thistle became a lasting part of Strathmore's history.
  • The thistle has taken on different styles and details over the years.
  • It has always remained a core part of the Strathmore brand.

Entities

Artists

  • Horace Moses

Institutions

  • Strathmore

Locations

  • Strathmore Valley
  • Scotland

Sources