Strategy's Bitcoin Treasury Back in Profit After Rally
Strategy, previously known as MicroStrategy, has achieved profitability from its Bitcoin investments following a five-day surge that elevated Bitcoin's price beyond its average purchase cost. On August 21, 2026, Bitcoin was valued at $77,300, reflecting a 23% increase from $62,800, which resulted in a paper profit of $1.4 billion on Strategy's 840,447 BTC holdings. The average acquisition cost stands at $75,385, amounting to a total investment of $63.36 billion. Earlier in 2026, Bitcoin's price dipped to $58,000, putting Strategy's position $13 billion in the red. Although the company sold 1,722 BTC in June and August, it has continued its long-term accumulation approach. By August 17, it had established a $4.8 billion reserve, partially through MSTR share sales. CEO Phong Le anticipates resuming Bitcoin purchases.
Key facts
- Bitcoin reached about $77,300 on Aug. 21, 2026, up 23% from $62,800 at the start of the week.
- Strategy's 840,447 BTC holdings now show a paper gain of approximately $1.4 billion.
- Average acquisition price is $75,385 per BTC, with a total cost basis of about $63.36 billion.
- Earlier in 2026, Strategy's Bitcoin position was around $13 billion underwater when BTC fell to $58,000.
- Strategy sold 32 BTC in June, its first Bitcoin sale in almost four years, and later sold 1,690 BTC for $108.6 million.
- By Aug. 17, Strategy's dollar reserve reached $4.8 billion, covering 2.8 years of preferred dividends and obligations.
- Strategy raised $333.7 million by selling 3.46 million Class A shares in the week ending Aug. 16.
- STRC preferred stock buyback: $347 million repurchased in four weeks, trading at $95.62.
- CEO Phong Le indicated the company expects to resume Bitcoin accumulation.
- The $1.4 billion gain is unrealized and could disappear if BTC falls below $75,385.
Entities
Institutions
- Strategy
- MicroStrategy
- CoinMarketCap
- SaylorTracker
- DropsTab
- NFT Plazas