Stefano Aimone on Agnona's Milan Flagship, Gstaad Expansion and 'Coast to Coast' Collection
Since 2020, Stefano Aimone has served as the CEO, creative director, and sole proprietor of Agnona, strengthening the brand's commitment to its heritage and textile craftsmanship while broadening its footprint in Milan. The flagship store on Via Santo Spirito and the headquarters on Via Archimede house an atelier, archive, and rooftop greenhouse. Aimone's recent 'Coast to Coast' collection showcases cashmere coats, wraparound shirts, and silk ensembles, prioritizing quality over quantity. This year, the new flagship, which emphasizes connections to art and culture, was launched. Gstaad is the next target for growth, and Agnona already has a presence in South Korea. In the UK, the brand collaborates with Harrods. Established in 1953, Agnona blends over 70 years of material expertise with innovative ideas.
Key facts
- Stefano Aimone acquired Agnona in 2020 and is its CEO, creative director and sole owner
- Agnona was founded in 1953
- The brand's Milan flagship is on Via Santo Spirito and its headquarters on Via Archimede
- The new Agnona HQ includes an atelier, archive and rooftop greenhouse
- The latest collection is titled 'Coast to Coast' and includes double-faced cashmere coats, wraparound shirts and silk sets
- Gstaad is identified as the next important market for the brand
- South Korea and Seoul are cited as strong markets with sophisticated customers
- Harrods hosts Agnona's UK concession in the newly developed first-floor womenswear environment
Entities
Artists
- Stefano Aimone
Institutions
- Agnona
- Harrods
- Monocle
Locations
- Milan
- Italy
- Gstaad
- Switzerland
- South Korea
- Seoul
- United Kingdom
- London
- Via Santo Spirito
- Via Archimede
Sources
- Monocle —