Spring & Tonic's New Visual Identity by Ricardo Chacoa

Ricardo Chacoa has developed a fresh visual identity for Spring & Tonic, a public relations firm located in London. This new design incorporates botanical line drawings and tailored typography, striking a balance between corporate professionalism and a sense of organic vitality. A sophisticated color scheme featuring olive green, rich mustard, and crisp cream is employed, steering clear of typical industry tropes. At the core of the identity is a suite of botanical illustrations symbolizing natural ingredients, which serves as a graphic language. The custom serif typeface provides striking contrast across various platforms, while the wordmark harmonizes organic curves with geometric shapes, supported by a multi-column grid for clarity. The identity package includes high-end stationery, business cards, and branded items. Chacoa's methodology highlights custom vector geometry, projecting a bold, contemporary image for the agency.