ARTFEED — Contemporary Art Intelligence

Spider-Man: Brand New Day Trailer Achieves Record Views

digital · 2026-03-29

The trailer for the upcoming film 'Spider-Man: Brand New Day' has surpassed one billion cumulative views, setting a new record. Released ahead of the movie's debut on July 29, it garnered 718 million views in its first 24 hours, exceeding previous records held by trailers for 'Deadpool & Wolverine' and 'GTA VI'. This success is attributed to a gradual marketing strategy involving multiple teasers and widespread social media sharing by fans and official accounts. The film, a direct sequel to 'Spider-Man: No Way Home', features returning actors like Tom Holland and Zendaya, and hints at a darker storyline following Peter Parker's isolation.

Key facts

  • The trailer for 'Spider-Man: Brand New Day' exceeded one billion views.
  • It achieved 718 million views in 24 hours, a record for film trailers.
  • The movie is scheduled for release on July 29.
  • Marketing included numerous teasers and social media promotion.
  • It is a sequel to 'Spider-Man: No Way Home', which earned nearly $2 billion globally.

Entities

Artists

Institutions

  • Marvel

Locations

  • Scotland

Sources