Sony and NFL Expand Tech Partnership for 2026 Season
With the 2026 NFL season on the horizon, Sony has unveiled data from the 2025 season along with its plans for the upcoming year. The season will kick off on September 9 with a Super Bowl rematch between the Seattle Seahawks and New England Patriots. In 2025, Sony’s cameras recorded more than 1,100 hours of gameplay across 300 matches, while Associated Press photographers snapped over 130,000 images. The Hawk-Eye technology facilitated 630 officiating events, and coaches utilized 2,300 headsets without any issues. Super Bowl LX featured over 175 cameras, including those capable of high frame rates for slow-motion replays, while Hawk-Eye conducted 21 line-to-gain measurements and aided in 322 replay reviews. For 2026, Sony plans to roll out AI-enabled PTZ cameras and enhance Hawk-Eye tracking.
Key facts
- 2026 NFL season kickoff: New England Patriots vs. Seattle Seahawks on September 9
- Sony broadcast cameras captured over 1,100 hours of NFL action across 300 games in 2025
- AP photographers used Sony Alpha cameras to capture over 130,000 published photos
- Sony Hawk-Eye supported 630 officiating events and 21 line-to-gain measurements
- Coaches used 2,300 Sony headsets with zero hardware failures
- Super Bowl LX had more than 175 Sony cameras, including HFR cameras
- Hawk-Eye confirmed two first downs by 2 and 4 inches in Bills-Jaguars playoff game
- 12 Sony 360-degree PTZ cameras in every NFL stadium supported 322 replay reviews
- Sony will introduce AI-enabled PTZ cameras for the 2026 season
- Hawk-Eye tracking will expand with SkeleTRACK data and improved virtual measurement
Entities
Institutions
- Sony
- Associated Press
- NFL
- New England Patriots
- Seattle Seahawks
- Buffalo Bills
- Jacksonville Jaguars
Locations
- United States