Sony a7 V Dominates Japanese Sales Charts for Seven of Eight Months in 2026

Key facts

• The Sony a7 V has been the best-selling new digital camera at Map Camera in seven of eight months in 2026.
• It debuted on Map Camera's charts in December, outselling the next four cameras combined.
• The a7 V led sales in January, February, March, and April, briefly lost the top spot in May, and returned to number one in June, July, and August.
• In the August BCN Rankings, the Sony a7 V is in fifth place, behind the Canon EOS R10, Canon EOS R50, and Sony ZV-E10 II.
• The a7 V is the priciest camera in BCN's rankings by a significant margin.
• Ricoh's GR IV compact camera rose to second place on Map Camera's charts, up from 10th in June and fifth in July.
• The Fujifilm X100VI, launched in early 2024, landed in third place despite ongoing supply issues.
• Map Camera sells all GR IV and X100VI units it can get from Ricoh and Fujifilm.
• The rest of Map Camera's top 10 includes the Canon PowerShot SX740 HS, Sony a6700, Fujifilm X-M5, DJI Osmo Pocket 4P, Fujifilm X-T30 III, Canon PowerShot G7X Mark III, and Canon EOS R6 Mark II.
• Early reports suggest the OM System PEN is very popular with preorders in Japan.