ARTFEED — Contemporary Art Intelligence

SmallRig Launches $46.99 External Optical Viewfinders for Mirrorless and Compact Cameras

other · 2026-09-28

SmallRig has introduced two external optical viewfinders, the 28mm and 35mm versions, each retailing for $46.99 and now available for purchase. The 28mm model provides a full-frame equivalent field of view and includes built-in 3:2 frame lines, making it compatible with brands such as Fujifilm, Sony, Nikon, Canon, Ricoh, and Leica. It is especially ideal for the Ricoh GR series, including the GR III and GR IV, which do not feature an electronic viewfinder to keep their design compact. The 35mm version has limited applicability, as few digital cameras with 35mm-equivalent lenses lack viewfinders. SmallRig believes these viewfinders may attract users of vintage analog cameras or those desiring an analog-like shooting experience. Both models are priced under $50.

Key facts

  • SmallRig announced 28mm and 35mm External Optical Viewfinders, each priced at $46.99 and available now.
  • The 28mm viewfinder offers a full-frame equivalent field of view with built-in 3:2 frame lines.
  • Compatible camera brands listed include Fujifilm, Sony, Nikon, Canon, Ricoh, and Leica.
  • The Ricoh GR III and GR IV, including HDF models, have a built-in 28mm equivalent lens but no electronic viewfinder.
  • Ricoh's GV-2 external viewfinder costs $246.95, while the GV-1 has dual 21mm/28mm frame lines.
  • The 35mm viewfinder is shown on a Fujifilm X-E5, which already has a built-in EVF.
  • The Nikon Z5 IIC is cited as an interchangeable lens camera lacking an EVF.
  • SmallRig positions the viewfinders as affordable alternatives for analog cameras with poor or missing viewfinders.

Entities

Institutions

  • SmallRig
  • Fujifilm
  • Sony
  • Nikon
  • Canon
  • Ricoh
  • Leica
  • PetaPixel

Sources