Six Cinquième Rebrands Cincinnati Nonprofit as 1001 Colors

Six Cinquième, a Montreal-based agency founded by Ash Phillips and Miro Laflaga, has successfully rebranded the Cincinnati nonprofit previously known as Artworks, now called 1001 Colors. For over three decades, this organization has been a cornerstone of the Greater Cincinnati community, focusing on public art and artist career development. Struggling with its identity as merely a regional muralist, the old name led to widespread confusion. The agency engaged in an extensive collaborative approach, conducting on-site research in Ohio, facilitating workshops with stakeholders, and exploring the nonprofit’s renovation site. The new name derives from a salvaged sign that read “1000 & 1 colors.” The brand features a unique hand-drawn icon representing “1001,” alongside a muted font and calm color scheme, reflecting its mission to honor grassroots equity while aiming for broader recognition.