Sivak+Partners Designs Milla Nova's SoHo Bridal Showroom, Opening April 2024

Key facts

• Sivak+Partners designed Milla Nova's flagship showroom at 597 Broadway in SoHo, Manhattan, which opened in April 2024.
• The project began in February 2024 when Maksym Iuriichuk received a call from a US-based Milla Nova employee, leading to a small Chicago project first.
• Iuriichuk and Serhii Molchanov went through seven design iterations before finalizing a concept focused on softness, curves, and sculptural architecture.
• The showroom occupies an entire floor and is the narrowest space Iuriichuk has ever designed, with natural light only at the perimeter.
• The design features ten-foot sculptural mirrors emerging from walls, finished in handcrafted plaster, and uses pink, cream, and sandy colors.
• Milla Nova was founded in 2002 by sisters Zoryana and Iryna Senyshyn as a small atelier in Lviv, Ukraine.
• In 2022, after Russia invaded Ukraine, Milla Nova's headquarters shifted to producing protective and medical supplies for the army, and the brand became the first Ukrainian brand to show at New York Bridal Fashion Week.
• Milla Nova now has a flagship in Warsaw and sells designs in over 50 countries.