SIR. Founders Nikki Campbell and Sophie Coote Discuss Brand's First Solo Paris Showroom

On The Scoop, Nikki Campbell and Sophie Coote join as guests to talk about SIR., the modern womenswear brand they established in 2014. They created the label after noticing a lack of minimalist pieces, including separates, intimates, and ready-to-wear options. The name SIR. stands for these three categories. The discussion highlights the opening of SIR.'s inaugural standalone showroom in Paris, representing a major retail growth for the Australian label. Vogue has released this episode.