Simone Rocha Debuts Adidas Originals Collaboration at London Fashion Show
In February, Simone Rocha showcased her collaboration with Adidas Originals at Alexandra Palace in north London during her Autumn/Winter 2026 presentation. This marked her second appearance at the venue, having previously shown there in 2019. The partnership, which took nearly two years to develop, included tulle gowns, Beckenbauer tracksuit jackets, and taekwondo sneakers. Rocha, a long-time Adidas fan since her teenage years, sought to craft distinctive pieces. Adidas has a history of collaborations with designers such as Yohji Yamamoto and Alessandro Michele. Additionally, Rocha has partnered with Moncler and designed a haute couture collection for Jean Paul Gaultier in 2024. The event concluded with dresses made of unraveling ribbons. This story will be featured in AnOther Magazine's Autumn/Winter 2026 issue, available from 17 September 2026.
Key facts
- Simone Rocha showed her Adidas Originals by Simone Rocha collaboration at Alexandra Palace in north London in February.
- The event was part of her Autumn/Winter 2026 collection presentation.
- Rocha previously showed at Alexandra Palace in 2019.
- The collaboration took almost two years to develop, with Rocha commuting between London and Adidas headquarters near Nuremberg.
- The collection included three-striped tulle gowns, Beckenbauer tracksuit jackets with puffed sleeves, lace trim with Trefoils, and taekwondo sneakers with ribbons.
- Perry Ogden's 1999 Pony Kids series inspired the collection.
- Adidas has previously collaborated with Yohji Yamamoto (Y-3), Willy Chavarria, Grace Wales Bonner, and Alessandro Michele for Gucci in 2022.
- Rocha has worked with Moncler on Genius collections and Jean Paul Gaultier in 2024.
- The story is featured in AnOther Magazine's Autumn/Winter 2026 issue, marking 25 years, on sale from 17 September 2026.
Entities
Artists
- Simone Rocha
- Perry Ogden
- Yohji Yamamoto
- Willy Chavarria
- Grace Wales Bonner
- Alessandro Michele
- Charlotte Wales
- Robbie Spencer
- Kim Rance
- Gemma Smith-Edhouse
- Lauren Michelle Pires
- Julia Lange
- Noor Khan
- Molly Bridgwood
- Sally Dawson
- Ottilie Landmark Rasmussen
- Tomo Inenaga
- Alex Bibby
- Isabella Damazio
- Kitty Lyell
- David Turner
- Justine Kurland
- Raf Simons
Institutions
- Adidas
- Adidas Originals
- AnOther Magazine
- Pitti Uomo
- Moncler
- Jean Paul Gaultier
- Gucci
- Y-3
- MA+Talent
- LGA Management
- CHANEL BEAUTY
- Art Partner
- Mikas
- ProLighting
- KO Collective
- MCD Creative
- adidas Originals
- J Brand
- Vogue
- Alexandra Palace
- London Fashion Week
Locations
- Florence
- Italy
- London
- United Kingdom
- Alexandra Palace
- Nuremberg
- Germany
- Dublin
- Ireland
- Herzogenaurach
- Republic of Ireland
- River Liffey