Simone Rizzo and Loris Messina on Their Vision for the Future of Moschino
Simone Rizzo and Loris Messina, former designers at Sunnei, have been appointed as creative directors at Moschino, succeeding the likes of Rossella Jardini, Jeremy Scott, and Adrian Appiolaza. Their goal is to honor Franco Moschino's legacy while forging a new direction, focusing on understanding rather than just copying. They describe the ideal Moschino customer as an "aristocrat on Mars," blending freedom with sophistication. Instead of leaning on nostalgia, they plan to use the brand's archive as a source of inspiration. Their first show won’t be streamed live to avoid digital interruptions. After a year off, they aim to make a powerful statement, declaring, "We want to create something that lasts much longer."
Key facts
- Simone Rizzo and Loris Messina are the new creative directors of Moschino, having previously founded Sunnei.
- They took over from Rossella Jardini, Jeremy Scott, and Adrian Appiolaza.
- They have been in the role for barely two months at the time of the interview.
- Their approach focuses on understanding Franco Moschino's method rather than replicating his designs.
- They describe their ideal Moschino wearer as an 'aristocrat on Mars'.
- They praise the manufacturing quality of parent company Aeffe.
- Their first show will not be livestreamed on social media.
- They spent a year off after 12 years at Sunnei, which gave them distance and clarity.
Entities
Artists
- Simone Rizzo
- Loris Messina
- Franco Moschino
- Rossella Jardini
- Jeremy Scott
- Adrian Appiolaza
Institutions
- Moschino
- Sunnei
- Aeffe
- Vogue
Locations
- Milan
- Italy
- Cattolica