Shushu/Tong Brings French New Wave to Shanghai Spring 2027 Collection 'Darling Melancholy'
During the Shushu/Tong Spring 2027 presentation in Shanghai, vibrant umbrellas adorning each seat paid homage to Jacques Demy's 1964 classic, The Umbrellas of Cherbourg, which inspired the collection titled Darling Melancholy. Designers Liushu Lei and Yutong Jiang infused 1960s influences through an Asian perspective, incorporating elements from Mary Quant, Courrèges, and a hint of Miu Miu. The collection showcased playful silhouettes, petal-like accents, balloon skirts, and macramé lace in bright hues, complemented by cheerful embellishments and beaded daisies. Sporty touches contrasted the overall sweetness, while each model showcased a chic boxy bag reminiscent of a Pop Art toy. The designers noted their childhood fascination with Japanese anime, reflecting the brand's signature schoolgirl aesthetic. This season, the '60s vibe embraced a lighter mood, with melancholy residing in the title rather than the garments. Attendees, stylishly attired, eagerly evaluated the collection, envisioning the skirts in their wardrobes. Everything appeared exceptionally charming, well-proportioned, and effortlessly wearable.
Key facts
- Shushu/Tong presented its Spring 2027 collection in Shanghai.
- The collection was titled Darling Melancholy.
- A colorful umbrella on every seat referenced Jacques Demy's 1964 film The Umbrellas of Cherbourg.
- Designers Liushu Lei and Yutong Jiang said the '60s passed 'through an Asian lens' this season.
- References included Mary Quant, Courrèges and a dash of Miu Miu.
- Silhouettes were short and girly, with petal-edged details, balloon skirts and macramé lace in candy-colored combinations.
- Embellishments and beaded daisies kept the mood upbeat, with sporty details punctuating the sweetness.
- Each model carried a ladylike boxy bag in the crook of her arm, described as like a Pop Art toy.
- The designers cited childhood obsessions with Japanese anime, long hovering around the label's schoolgirl uniform codes.
- The front row of VICs assessed the collection with laser focus, mentally adding skirts to their carts.
Entities
Artists
- Shushu/Tong
- Liushu Lei
- Yutong Jiang
- Jacques Demy
- Mary Quant
- Courrèges
- Miu Miu
Institutions
- Shushu/Tong
- Miu Miu
- Vogue
Locations
- Shanghai
- China
- France