Shinsegae Group Debuts 336 Paul Cox Works at Frieze Seoul 2026
During the Frieze Seoul event from September 2 to 5, 2026, the Shinsegae Group presented 336 pieces by French artist Paul Cox in the exhibition titled L'Immensité du Quotidien: The Monumental Everyday. This exhibition featured the debut of Cox's Diary series, which includes gouache paintings that chronicle ordinary objects and moments. Designed to offer a contemplative contrast to the fast pace of the art fair, this event also marked the beginning of Shinsegae Group's five-year collaboration with Frieze Seoul, aimed at enriching the intersection of retail and art while bolstering Korea's art scene. Since launching Shinsegae Gallery in 1963, the first art gallery established by a Korean retailer, the Shinsegae Group has expanded into multiple industries.
Key facts
- Shinsegae Group exhibited 336 Paul Cox artworks at Frieze Seoul 2026.
- The exhibition, titled L'Immensité du Quotidien: The Monumental Everyday, ran from 2 to 5 September in the Shinsegae Lounge.
- Cox's Diary series was presented publicly for the first time.
- The works are gouache paintings depicting everyday objects and scenes, shown chronologically.
- The exhibition marked the first endeavor of Shinsegae Group's five-year headline partnership with Frieze in Seoul.
- Shinsegae Group is one of South Korea's leading retail groups, anchored by Emart and Shinsegae Department Store.
- Chairman Chung Yong-jin believes retail should offer more than transactions.
- Shinsegae Gallery, opened in 1963, was the first art gallery established by a Korean retailer.
Entities
Artists
- Paul Cox
- Chung Yong-jin
Institutions
- Shinsegae Group
- Frieze Seoul
- Emart
- Shinsegae Department Store
- Shinsegae Gallery
- Dezeen
Locations
- Seoul
- South Korea
- France
Sources
- Dezeen —