Seiko and Bulova Launch Automotive-Inspired Limited-Edition Watches
Seiko has introduced a limited edition of 8,000 pieces of the Seiko 5 Sports Field model, paying tribute to the Honda Motocompo, a 49cc folding scooter from the early 1980s. This timepiece showcases the scooter's signature yellow color, features a Honda-branded dial, and includes a nylon strap that echoes the scooter's securing strap. Michael Benavente, the managing director of Bulova, supports niche references, emphasizing the historical knowledge among car enthusiasts. Additionally, Bulova has unveiled a limited-edition Shelby Racer chronograph to commemorate the 50th anniversary of the Shelby Daytona Coupe, highlighting Carroll Shelby, who uniquely won Le Mans in various capacities. Other brands, including Casio and Stowa, are also engaging in automotive-themed collaborations. The article is authored by Josh Sims.
Key facts
- Seiko released an 8000-piece limited-edition Seiko 5 Sports Field model inspired by the Honda Motocompo.
- The Honda Motocompo was a 49cc petrol-powered folding scooter-cum-mini-motorcycle made for the Japanese market in the early 1980s for three years.
- The watch features a bright yellow color scheme, black lines, a Honda-branded dial, and a nylon strap echoing the Motocompo's securing strap.
- Bulova launched a limited-edition Shelby Racer chronograph with an aluminium case and mirror-polished dial to mark the 50th anniversary of the aluminium-edition Shelby Daytona Coupe.
- Carroll Shelby was the only person to win Le Mans as a driver, team manager, team owner, and race car manufacturer, winning twice with a Ford GT.
- Michael Benavente is the managing director of Bulova.
- Bulova was the first timekeeper of NASCAR in the 1950s and was worn by Carroll Shelby, according to his estate.
- Casio has teamed up with Honda to celebrate the Honda RA272, Stowa launched its second World Rally Championship collaboration watch, and Seiko will release a Mazda RX-7-inspired chronograph in January.
Entities
Artists
- Michael Benavente
- Carroll Shelby
- Matt Damon
- Keisuki Takahashi
- Josh Sims
Institutions
- Seiko
- Honda
- Bulova
- Casio
- Stowa
- Porsche
- Aera
- NASCAR
- Formula 1
- Heuer
- Jacob & Co
- Bugatti
- Breitling
- Aston Martin
- Bianchet
- Maserati
- Ford
- The Times
- Esquire
- BBC
- Thames & Hudson
Locations
- Japan
- Le Mans
- France
- United States