Scout Motors Launches Harvester EREV Campaign with Cinematic 'Fish On' Spot
Scout Motors has introduced its Harvester Extended Range Electric Vehicle (EREV) system through the "Fish On" campaign, crafted by Venables Bell + Partners under the guidance of group creative director Matt Keats. This EREV incorporates a gas-powered generator to recharge its battery, catering to consumers who desire electric vehicles without giving up gas-powered driving. The campaign seeks to showcase this technology as groundbreaking, using the tagline "An EV powered by gas" and a narrative centered around fishing. Director Jake Scott and RSA encountered difficulties during a demanding one-day shoot but received acclaim for their work, which included a bear visual effect from Light. The project also required the skills of director of photography Crille Forsberg and an actor experienced in Alaskan fishing. More details can be found at venablesbell.com.
Key facts
- Scout Motors is launching the Harvester Extended Range Electric Vehicle (EREV) system.
- The Harvester EREV uses an onboard gas-powered generator to recharge the high-voltage battery and extend range.
- The advertising spot is titled "Fish On" and was created by Venables Bell + Partners.
- Matt Keats is the group creative director at Venables Bell + Partners.
- The creative concept was inspired by the phrase "An EV powered by gas."
- Director Jake Scott and production company RSA were involved in the one-day shoot.
- Visual effects company Light contributed a bear to the spot.
- The shoot took place on location in Class III whitewater.
- Director of photography Crille Forsberg is a world-class longboarder and surfer.
- The actor had previously worked as an Alaskan fisherman.
Entities
Artists
- Matt Keats
- Jake Scott
- Alejandro G. Iñárritu
- Leonardo DiCaprio
- Crille Forsberg
Institutions
- Scout Motors
- Venables Bell + Partners
- RSA
- Light
Locations
- United States