ARTFEED — Contemporary Art Intelligence

Schneider Studio Creates Brand Identity for Inducto's Innovative Coffee Machine

artist · 2026-03-27

Schneider Studio developed branding and logo design for Inducto, a New York-based consumer electronics company launching a coffee machine with patented induction heating technology. The machine enables precise temperature control during extraction and can prepare various beverages including cold-pressed coffee. The branding project aimed to establish a new brand identity that balanced high-tech innovation with approachable household appliance aesthetics. The visual identity incorporates circular design elements inspired by the product's features, with a customer-focused slogan. Pre-orders for the product are scheduled to begin in 2023.

Key facts

  • Schneider Studio designed branding for Inducto's coffee machine
  • Inducto is a consumer electronics brand based in New York, USA
  • The machine uses patented induction heating and magnetic stirring technology
  • Pre-orders will be available starting in 2023
  • The branding emphasizes innovation, simplicity, and customer focus

Entities

Artists

  • Paul Schneider
  • Kazu Okuda

Institutions

  • Schneider Studio
  • Inducto

Locations

  • New York
  • USA

Sources