Schneider Studio Creates Brand Identity for Inducto's Innovative Coffee Machine
Schneider Studio developed branding and logo design for Inducto, a New York-based consumer electronics company launching a coffee machine with patented induction heating technology. The machine enables precise temperature control during extraction and can prepare various beverages including cold-pressed coffee. The branding project aimed to establish a new brand identity that balanced high-tech innovation with approachable household appliance aesthetics. The visual identity incorporates circular design elements inspired by the product's features, with a customer-focused slogan. Pre-orders for the product are scheduled to begin in 2023.
Key facts
- Schneider Studio designed branding for Inducto's coffee machine
- Inducto is a consumer electronics brand based in New York, USA
- The machine uses patented induction heating and magnetic stirring technology
- Pre-orders will be available starting in 2023
- The branding emphasizes innovation, simplicity, and customer focus
Entities
Artists
- Paul Schneider
- Kazu Okuda
Institutions
- Schneider Studio
- Inducto
Locations
- New York
- USA