SAY! Reimagines Y2K Tech as Glossy 3D Objects, From MiniDiscs to Evangelion Logos
SAY!, a Ukrainian artist specializing in 3D motion and brand identity, reimagines consumer items from the 1990s and 2000s as sleek, animated digital creations. This artistic endeavor incorporates elements like keychains, MiniDiscs, charms, toy packaging, chrome logos, and references to cult media, breathing new life into these familiar objects. Instead of merely invoking nostalgia, SAY! employs cultural symbols as foundational visual elements. For instance, a 3D reinterpretation of the Neon Genesis Evangelion logo presents the classic wordmark in a refined, three-dimensional format. The MiniDisc project views outdated technology not as obsolete but as a 'metal ritual,' reflecting a sense of futurism. SAY!'s work, which explores the connection between design and personal identity, can be found on Instagram at @sayphurr.
Key facts
- SAY! is a Ukrainian 3D motion and brand-identity artist.
- The work draws on 1990s and 2000s consumer culture, including keychains, MiniDiscs, charms, toy packaging, chrome logotypes, and cult media references.
- A 3D remake of the Neon Genesis Evangelion logotype reinterprets the iconic wordmark as polished, dimensional type.
- The MiniDisc work treats obsolete technology as a 'metal ritual' rather than a dead format.
- SAY! uses cultural references as raw visual material, not nostalgia for its own sake.
- The work makes familiar artifacts feel newly collectible and alive.
- The practice recognizes remembered objects as containers for rituals, private taste, personal identity, and formative eras.
- More of SAY!'s work is available on Instagram at @sayphurr.
Entities
Artists
- SAY!
Institutions
Locations
- Ukraine