Sarah Elawad Employs Maximalist Design to Challenge Western Aesthetics and Promote Activism

British-Sudanese designer Sarah Elawad discussed her approach to graphic design, which intentionally defies conventional rules to foster joy, hope, and activism. She explained that her kitschy, maximalist style draws from diverse influences, using a distinct visual language to question beauty standards and highlight elements often ignored in Western design. This insight was shared in a feature from Nicer Tuesdays New York in February, emphasizing her work's role in celebrating overlooked cultural aspects.