Rothko Exhibition at Palazzo Strozzi Sets Record with 301,730 Visitors

The Rothko exhibition at Palazzo Strozzi in Florence wrapped up on Sunday, August 23, drawing an impressive 301,730 visitors over its 162-day run, making it the most popular event in the foundation's 20-year history. The show uniquely reimagined the palace and various famous spots around the city, sparking dialogue about modern art, history, and spirituality. Major contributions came from prestigious institutions like MoMA and the Metropolitan Museum in New York, the Tate in London, and the National Gallery of Art in Washington. Nearby sites also saw great turnout, with 96,665 visitors at the Museo di San Marco and 32,140 at the Biblioteca Medicea Laurenziana. Nearly 200,000 attendees, or about 60%, came from outside Florence. The event received extensive media attention, appearing in outlets like The New York Times and The Wall Street Journal. Educational programs reached a wide range of audiences, including youth and those with accessibility needs. Looking ahead, Palazzo Strozzi will launch 'Broken. Il potere del frammento' on September 25, 2026, followed by 'California Dreaming' and 'Basquiat' in 2027.