Rosie Assoulin Opens First Store in Palm Beach, Debuts Spring 2027 Collection

Rosie Assoulin opened her first brick-and-mortar store in February 2026 in Palm Beach, not her native New York. The flagship is located on Royal Poinciana Way, while her operations remain based in Manhattan’s Financial District. The store opening, originally planned for 2020, was delayed six years. Assoulin’s vibrant colors and bold patterns have resonated with Palm Beach shoppers, who often bring in rare pieces to show her. This direct customer feedback shaped her spring 2027 ready-to-wear collection. Clients expressed interest in the drop-waist silhouette, leading to a voluminous navy, gold, and white striped ballgown and a buttery yellow silk T-shirt dress with a handkerchief hemline. The collection targets a Palm Beach woman with a sense of humor. Standouts include a “candy striper tulip” print on a silky two-piece pantset, ladylike sets and dresses with asymmetrical “bird on your shoulder” details, and a watteau caped striped minidress. New York influences persist: black neoprene appears in an LBD with a mesh midriff panel, pedal-pushers, and a halter-neck gown with sculptural ruffles lined in a rainbow floral pattern. The show was presented during the spring 2027 ready-to-wear season.